THE OTHER HALF
To continue the introduction to Verena and myself, I would like to say, Hi.
I’m Joe, the other half of the brand, and I am a Creative Director with a deep love of all things art and music.
For me, it does not matter when you find music - digging for the latest underground track or an undiscovered golden oldie - you find music when you are meant to music, and you could say music finds you, not the other way around!
Being a Londoner, I have been blessed with an abundance of music, so many bands, DJ's, and acts have graced the capital, and from a super young age, I submerged myself in some of the most historic venues, festivals, the dirtiest little basements, and warehouse raves.
From Rock to pop, funk and disco, classical and metal, I love it all. There is no genre for me, it's just a good tune or album, but if I had to pick and label a genre for conversion, I would have to choose hardcore metal, as it is in “My Blood.”
As a “down river kid,” I resonate with the roots, passion and the message of the music. The emotion and community that surrounded the hardcore metal scene back in the 90s and early 2000s were just unreal.
For music that comes across on the surface as so aggressive and with the visual impact of the “scary” mosh pits, it provided a community and a safe space to express yourself, be it in your art or the way you're dressed. If you fell in the pit, you would have a dozen hands reached to pull you out, kinda what life should be like really!
From the arrangement, rhythmic and melodic undertones, heavy and dergy sounds grab you and let you lose yourself as it uplifts you and can shape your state of mind.
It's so sad we have lost so many great venues that have hosted such amazing artists and concerts, but the memory lives on, and when you hear that song you have seen live in the likes of Astoria 2, the memories come flooding back, and that feeling and emotion is right there with you again.
With this, I would like to honour these fallen venues that have given me and so many others joy and unforgettable moments in time, with a dedicated design in a few of our upcoming products in our second drop.
Until then, we will be posting from time to time some playlists to bring the vibe and share the love of all things music and wellbeing
__Joe x
