LET ME INTRODUCE MYSELF

Hiiii. I am Verena, a professional footballer from Austria.

I would like to start this first part with a short introduction to tell you more about me and 'one house - two personalities' and how my journey has shaped the ethos of our brand.

Football is my greatest passion, I started playing football as a little girl and quickly made the step up to becoming a professional. I currently play for Eintracht Frankfurt and the Austrian national team, for whom I have taken part in national championships, cup finals and the Champions League.

For a long time I was defined by sport, but when I was forced to take a short break due to a personal health issue, I was confronted with the following questions: Who am I outside of sport and who do I want to be?

I needed help.

This challenge combined with the Covid pandemic has given me the opportunity to start my inner journey towards self-discovery and personal development. This was supported not only by my training as a sports mental trainer and life coach, but also by my newly discovered passion for yoga and meditation.

My goal now is to help others discover their inner strength and resilience and develop their full potential.

In my life, values such as authenticity, mindfulness and honesty are particularly important to me. I believe that a balanced lifestyle that unites body, mind and soul is the key to a fulfilling life.

This is my side of the brands’ personality that I want to infuse into the products and the overall ambiance of the studio and social channels, creating an environment that reflects my values and resonates with customers on a personal level.
Whether it’s through the design, selection of products, or the customer experience, I want my personal perspective to shine through and leave a lasting impression and combined with Joe's individuality it will complete the overall brand’s identity.

__Verena xx